Direct Moi | I Know Why I Grow | Official Lyric Video

This is the story of a farmer who’s not just tending crops, but nurturing the roots of something greater — a brand. A vision. A future. Out in the stillness of morning, the farmer stands at the edge of his land. The air is cool. Dew clings to the rows of green, and the sky is slowly waking with a gentle hue of gold. It’s a familiar view. He’s seen it countless times. But today, something feels different. He’s not just preparing for a day of work in the fields. Today, he’s preparing to define something deeper — something that goes beyond soil and seasons.

Direct Moi | Growing What’s True | Official Lyric Video

[Verse 1]
I wake with the sunrise, the field still in mist
Barefoot on soil that remembers my fist
Every row I’ve planted, every stone I’ve turned
Led me to something deeper than I ever thought I’d learn

[Pre-Chorus]
It’s more than just the harvest, more than seeds I sow
I’m building something greater — and now I know

[Chorus]
I know why I grow, I know who I serve
I know what I stand for, and what I deserve
It ain’t for the glory, or to chase the gold
It’s for something honest, something bold
With every root I lay below
I’m telling the world — I know why I grow

[Verse 2]
This ain’t just farming — it’s purpose, it’s art
It’s sweat and soil mixed with the heart
Product X may feed the town
But it’s the why that keeps me from backing down

[Pre-Chorus]
I won’t cut corners, I won’t fake the name
My values are the compass — I’ll stay in the game

[Chorus]
I know why I grow, I know who I serve
I know what I stand for, and what I deserve
It ain’t for the fastest, or the easy track
It’s for the ones who keep coming back
To something true, something slow
I’m telling the world — I know why I grow

[Bridge]
When the sky turns dark and the winds blow wild
I’ll remember the reason I chose this style
Not just for profit, not just for praise
But to plant something strong that forever stays

[Breakdown – Soft & Soulful]
Honesty in every leaf I share
Respect in every breath of air
Sustainability in how I tread
Service in the words I’ve said

[Final Chorus – Big & Hopeful]
I know why I grow, I know who I am
I’m not just a farmer — I’m part of a plan
To bring something real in a world so fast
To grow something true that will always last
With every sunrise, I’ll let it show
Brand A’s my legacy — and I know why I grow

Stay tuned

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🌱 We are simplifying business topics through the art of storytelling. Step into the field🌾to read, listen, or watch in your favorite language 🌐directmoi.com

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