Direct Moi | I Planted More Than Seeds | Official Lyric Video

Hello And Welcome to Direct Moi. This is a Story of a Farmer: Cultivating Connection Through Market Research. In the quiet countryside, where the horizon stretches endlessly and the earth holds the whispered stories of generations, a farmer stands at the edge of his land. The morning sun spills its golden warmth over the dew-laced fields, and the air hums with quiet expectation. This is more than just the start of a new day—it is the beginning of a new chapter in the farmer’s journey. With calloused hands resting on a wooden gate and eyes scanning the fertile stretch before him, the farmer reflects. He has always grown crops with care—plowing, planting, watering, harvesting. But today, his purpose is different. He’s not thinking only about yield. He’s thinking about meaning. About people. About the invisible thread that connects his farm to the lives of those who will one day eat from it. This isn’t merely about agriculture. It’s about building something bigger: a brand that connects. And for that, the farmer knows, he must begin with understanding—not just of the soil beneath his feet, but of the hearts and minds of the community around him. Listening to the Land—and the People

Direct Moi | I Planted More Than Seeds | Official Lyric Video

[Verse 1]

I wake up with the sunrise, boots upon the ground

Fields that hold my history, seasons spinning ‘round

Used to sow by memory, the way my father did

But times have changed, and now I see

There’s more beneath the grid

[Verse 2]

I used to grow what always grew, no questions in my hand

But something stirred inside of me—I had to understand

Who’s coming to my market stall, and what they really need

So I traded guesses for the truth

And planted deeper seeds

[Chorus]

I planted more than seeds this year

I listened close, I leaned in near

To every voice, to every face

I found my brand in their embrace

And now my crops, they grow with care

Each leaf a promise, sweet and rare

I’m not just farming rows of green

I’m growing something real unseen

[Verse 3]

I watched the way the children play, the stories elders told

I learned what made their kitchens warm, what made their dinners whole

Surveys like a compass, feedback like the rain

I let their voices guide my hands

And never guessed again

[Bridge]

And when the winds of change blew through

I shifted just like seasons do

I let their needs reshape my plan

And found myself a brand new man

From recipe cards to harvest bags

To labels stitched with tales I tagged

I built a name that they could trust

With roots in more than just the dust

[Chorus]

I planted more than seeds this year

I faced my doubt, I fought my fear

I tuned my ear to every sound

And found a deeper kind of ground

They saw the care in every crate

In every change I’d cultivate

I’m not just selling food to eat

I’m sharing something whole, complete

[Outro]

So here I stand, the sun goes low

With fields behind me, still aglow

The journey’s long, the lessons wide

But I have people by my side

And every season brings me near

To those I serve, to those I hear

I planted more than seeds this year…

I found my brand, I made it clear.

Stay tuned

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👨‍💻 Stitching a perspective through the art of storytelling to simplify business content 🌍 👇Visit us to read, listen, or watch at directmoi.com

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