Direct Moi | I Planted More Than Seeds | Official Lyric Video

Hello And Welcome to Direct Moi. This is a Story of a Farmer: Cultivating Connection Through Market Research. In the quiet countryside, where the horizon stretches endlessly and the earth holds the whispered stories of generations, a farmer stands at the edge of his land. The morning sun spills its golden warmth over the dew-laced fields, and the air hums with quiet expectation. This is more than just the start of a new day—it is the beginning of a new chapter in the farmer’s journey. With calloused hands resting on a wooden gate and eyes scanning the fertile stretch before him, the farmer reflects. He has always grown crops with care—plowing, planting, watering, harvesting. But today, his purpose is different. He’s not thinking only about yield. He’s thinking about meaning. About people. About the invisible thread that connects his farm to the lives of those who will one day eat from it. This isn’t merely about agriculture. It’s about building something bigger: a brand that connects. And for that, the farmer knows, he must begin with understanding—not just of the soil beneath his feet, but of the hearts and minds of the community around him. Listening to the Land—and the People

Direct Moi | I Planted More Than Seeds | Official Lyric Video

[Verse 1]
I wake up with the sunrise, boots upon the ground
Fields that hold my history, seasons spinning ‘round
Used to sow by memory, the way my father did
But times have changed, and now I see
There’s more beneath the grid

[Verse 2]
I used to grow what always grew, no questions in my hand
But something stirred inside of me—I had to understand
Who’s coming to my market stall, and what they really need
So I traded guesses for the truth
And planted deeper seeds

[Chorus]
I planted more than seeds this year
I listened close, I leaned in near
To every voice, to every face
I found my brand in their embrace
And now my crops, they grow with care
Each leaf a promise, sweet and rare
I’m not just farming rows of green
I’m growing something real — unseen

[Verse 3]
I watched the way the children play, the stories elders told
I learned what made their kitchens warm, what made their dinners whole
Surveys like a compass, feedback like the rain
I let their voices guide my hands
And never guessed again

[Bridge]
And when the winds of change blew through
I shifted just like seasons do
I let their needs reshape my plan
And found myself a brand-new man
From recipe cards to harvest bags
To labels stitched with tales I tagged
I built a name that they could trust
With roots in more than just the dust

[Chorus]
I planted more than seeds this year
I faced my doubt, I fought my fear
I tuned my ear to every sound
And found a deeper kind of ground
They saw the care in every crate
In every change I’d cultivate
I’m not just selling food to eat
I’m sharing something whole, complete

[Outro]
So here I stand, the sun goes low
With fields behind me, still aglow
The journey’s long, the lessons wide
But I have people by my side
And every season brings me near
To those I serve, to those I hear
I planted more than seeds this year…
I found my brand — I made it clear.

Stay tuned

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