A Journey to Purpose

The Story of Defining Brand Vision & Values – A Journey to Purpose

Blog By · May 28, 2025 · 2 Comments
This is the story of a farmer who’s not just tending crops, but nurturing the roots of something greater — a brand. A vision. A future. Out in the stillness of morning, the farmer stands at the edge of his land. The air is cool. Dew clings to the rows of green, and the sky is slowly waking with a gentle hue of gold. It’s a familiar view. He’s seen it countless times. But today, something feels different. He’s not just preparing for a day of work in the fields. Today, he’s preparing to define something deeper — something that goes beyond soil and seasons.
The Story of Defining Brand Vision & Values – A Journey to Purpose Hello and Welcome to Direct Moi. This is the story of a farmer who’s not just tending crops, but nurturing the roots of something greater — a... Read more