Direct Moi | I Know Why I Grow | Official Lyric Video

This is the story of a farmer who’s not just tending crops, but nurturing the roots of something greater — a brand. A vision. A future. Out in the stillness of morning, the farmer stands at the edge of his land. The air is cool. Dew clings to the rows of green, and the sky is slowly waking with a gentle hue of gold. It’s a familiar view. He’s seen it countless times. But today, something feels different. He’s not just preparing for a day of work in the fields. Today, he’s preparing to define something deeper — something that goes beyond soil and seasons.
Direct Moi | Growing What’s True | Official Lyric Video [Verse 1] I wake with the sunrise, the field still in mist Barefoot on soil that remembers my fist Every row I’ve planted, every stone I’ve turned Led me to... Read more