Pre-Launch Strategy — Building Anticipation

Hello and welcome to Direct Moi – The Hospitality Hub. Today’s topic is Building Anticipation Before Launch. Because a great brand doesn’t just appear—it arrives with excitement, curiosity, and a story that people are already talking about.

Before Company A opened its doors in Paris, Founder B knew one thing — a silent launch is a missed opportunity. The brand already had its vision, values, and voice. Now, it was time to create buzz.

The team began by sharing teasers — short videos of chefs preparing local dishes, glimpses of elegant interiors, and behind-the-scenes clips of the team polishing every last detail. Nothing gave away too much, but everything sparked curiosity.

Next came exclusive invitations — a “coming soon” landing page that offered early sign-ups for pre-launch offers. People who subscribed felt like insiders, part of something special before it even opened.

Founder B also reached out to influencers and local ambassadors — people who embodied the spirit of Parisian hospitality. Instead of pushing advertisements, the brand invited them to experience the story firsthand. Soon, social feeds began filling up with hashtags, sneak peeks, and countdown posts.

The result? Guests weren’t just waiting for the opening; they were rooting for it. The brand launch became an event the community wanted to be part of — because anticipation is powerful when it’s built on emotion and storytelling.

The lesson? Don’t wait for your launch day to start your story. Build anticipation early — let your audience feel like they’re part of the journey.
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