The Art of Measurement
- Direct Moi
- November 4, 2025
- Music, Latest
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The Art of Measurement
Verse 1
We built a dream on open ground,
Lit a fire, the word got around.
The rooms were full, the lights were bright,
But I lay awake, asking why tonight?
Verse 2
The crowd was cheering, the name was known,
But I was searching for something of my own.
Beyond the sales, beyond the fame,
I wanted to feel the heart in the game.
Pre-Chorus
Numbers talk but they don’t sing,
Until you hear what they really mean.
Every story, every sign,
Tells you where you draw the line.
Chorus
It’s the art of measurement,
Finding truth in every sentiment.
When the data breathes, and the people smile,
You know your journey’s been worthwhile.
Not just charts and graphs on screens,
But living voices, hopes, and dreams.
Oh, the brand’s reflection in every soul —
That’s how you know you’ve reached your goal.
Verse 3
We listened close to every word,
The kind, the harsh, the never-heard.
From happy guests to weary eyes,
The real success was in the whys.
Verse 4
Our team stood tall, their spirits high,
Together we touched the sky.
Because a brand’s not just what you sell,
It’s the story you choose to tell.
Bridge
Every smile, every complaint,
Every stumble paints the saint.
When you measure heart as well as gold,
That’s a story truly told.
Chorus (Repeat)
It’s the art of measurement,
Finding truth in every sentiment.
When the data breathes, and the people smile,
You know your journey’s been worthwhile.
Not just charts and graphs on screens,
But living voices, hopes, and dreams.
Oh, the brand’s reflection in every soul —
That’s how you know you’ve reached your goal.
Outro
We rise, we learn, we bend, we grow,
In every heartbeat, the numbers glow.
Not about the fame, not about the trends,
It’s the meaning that never ends.
It’s the art of measurement,
A compass born from sentiment.
When the world responds, and you feel alive,
You’ve found your truth — your reason to thrive.
So let the story keep its flow,
And let your brand forever grow.
A brand that listens, learns, and tries —
Will always find its sunrise.
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