From PeddaGudem to Paris. From an idea to Direct Moi.

Direct Moi began in early 2023 as a simple idea for a hospitality-focused hub. At the time, I had no idea how far that idea would eventually take me.

As I continued to brainstorm, learn, and explore new possibilities, the concept gradually evolved. What started as a hospitality hub grew beyond a single industry and became a much broader vision: a Business Hub where businesses and professionals can connect, be discovered, and grow—with technology and innovation at its heart.

But the journey behind Direct Moi is just as important as the idea itself.

I came to France from Bharat with a dream to build something of my own. The journey was not easy. Building a life in a new country, facing immigration challenges, adapting to a different environment, and continuing to pursue an entrepreneurial vision tested me in many ways.

I come from PeddaGudem, a small village in Bharat. From the simplicity of village life to the streets of Paris, the journey has been long, uncertain, and at times difficult—but it was worth fighting for.

I often tell my friends and family:

“My journey from PeddaGudem to Paris was a journey in search of an idea that could become something meaningful.”

That journey eventually became Direct Moi.

As a non-tech founder with a passion for technology and innovation, I wanted to build more than just another online platform. I wanted to create a space where businesses and professionals could start their journey, connect with the right people and opportunities, and grow beyond their local boundaries.

That vision became three simple words:

Start. Connect. Grow.

Today, Direct Moi is evolving into a Business Hub built around that belief.

What began as a hospitality idea in 2023 has become a much bigger journey—one shaped by persistence, entrepreneurship, technology, innovation, and the courage to keep building.

From PeddaGudem to Paris, from a dream to a business, and from an idea to Direct Moi—this is my journey. But the next chapter belongs to all of us.

Whether you are a business, professional, supplier, entrepreneur, investor, or someone looking to discover new opportunities, I invite you to be part of the Direct Moi journey.

Join the Business Hub. Start. Connect. Grow.

Welcome to Direct Moi.

KUNREDDY Ashok Reddy
Founder & President
Direct Moi | YSR Group