Last Updated: 22 August 2026

1. Introduction

This Privacy Policy explains how YSR GROUP, operating under the commercial name DIRECT MOI, collects, uses, stores, and protects personal data when you visit or use the DIRECT MOI website at https://directmoi.com/.

DIRECT MOI operates as a Business Hub and directory platform that allows businesses, professionals, suppliers, and other users to discover, connect, and promote businesses, products, and services.

YSR GROUP is committed to protecting personal data and complying with applicable data protection legislation, including the General Data Protection Regulation (GDPR) and the French Data Protection Act (Loi Informatique et Libertés).

2. Data Controller

The data controller responsible for personal data processing through the DIRECT MOI website is:

YSR GROUP
Société par actions simplifiée unipersonnelle (SASU)
47 rue Vivienne
75002 Paris
France

SIREN: 108 126 871
SIRET: 108 126 871 00012
Commercial Name: DIRECT MOI

President: KUNREDDY Ashok Reddy

For privacy-related questions or requests, you may contact us through:

https://directmoi.com/contact/

3. Personal Data We May Collect

Depending on how you use the website and its services, we may collect or process information such as:

• First name and last name;

• Email address;

• Telephone number;

• Business or professional information;

• Business name and listing information;

• Postal address or business location information;

• Account and profile information;

• Information contained in messages, enquiries, reviews, or other communications;

• Information relating to purchases, subscriptions, listings, or services;

• Technical information such as IP address, browser type, device information, and website usage information; and

• Cookie and similar technology information, where applicable.

We aim to collect only personal data that is relevant and necessary for the purposes for which it is processed.

4. How We Collect Personal Data

We may collect personal data when you:

• Visit or use our website;

• Create or manage a business or professional listing;

• Create or use an account;

• Contact us through a form or other communication channel;

• Request information or services;

• Subscribe to newsletters or communications;

• Purchase or subscribe to a DIRECT MOI service;

• Submit a review, comment, or other content;

• Communicate with another user or business through platform functionality; or

• Interact with our website through cookies or similar technologies.

Where personal data is obtained from sources other than directly from you, we will provide the information required by applicable data protection law.

5. How We Use Personal Data

Depending on the circumstances, we may use personal data to:

• Operate and maintain the DIRECT MOI website;

• Create and manage user accounts;

• Create, manage, and display business and professional listings;

• Respond to enquiries and provide customer support;

• Facilitate communication between users and listed businesses;

• Process purchases, subscriptions, and service requests;

• Provide requested services;

• Send transactional communications;

• Send newsletters, updates, or marketing communications where permitted and, where required, based on your consent;

• Improve our website, platform, services, and user experience;

• Monitor website performance and security;

• Detect, prevent, and investigate fraud, abuse, or security incidents;

• Measure audience and website performance;

• Support advertising and marketing activities where legally permitted; and

• Comply with legal and regulatory obligations.

We do not use personal data for purposes that are incompatible with the purposes for which it was collected unless permitted by applicable law.

6. Legal Bases for Processing

Depending on the specific processing activity, YSR GROUP may process personal data on one or more of the following legal bases:

a. Consent

Where required, we rely on your consent, for example for certain marketing communications or cookies and similar technologies.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

b. Performance of a Contract

We may process personal data where necessary to provide a service, manage an account, process a purchase, subscription, listing, or otherwise perform a contract with you or take steps at your request before entering into a contract.

c. Legal Obligations

We may process personal data where necessary to comply with legal, regulatory, accounting, tax, or other obligations applicable to YSR GROUP.

d. Legitimate Interests

We may process personal data where necessary for our legitimate interests, provided that those interests do not override your fundamental rights and freedoms.

Examples may include website security, fraud prevention, service improvement, administration, and certain business communications.

7. Business Listings and Public Information

DIRECT MOI is a Business Hub and directory platform.

When you create or manage a business or professional listing, certain information you choose to publish may be made publicly available through the DIRECT MOI website.

Depending on the information submitted, a public listing may contain information such as:

• Business or professional name;

• Business description;

• Services or products;

• Business category;

• Business location;

• Website or social media links;

• Contact information you choose to publish;

• Images or other media; and

• Reviews, ratings, or other publicly submitted content.

You are responsible for ensuring that information you submit for public display is accurate, lawful, and does not infringe the rights or privacy of another person.

8. Analytics and Similar Technologies

We may use analytics and similar technologies to understand how visitors use the DIRECT MOI website and to improve website performance and user experience.

Depending on the technology used, information may include:

• IP address or technical identifiers;

• Browser and device information;

• Pages visited;

• Referring website;

• Approximate usage information; and

• Website interaction and performance information.

Where applicable law requires consent, the relevant technologies will only be activated after the required consent has been obtained.

For further information, please refer to our Cookie Policy.

9. Advertising and Marketing

Where applicable, DIRECT MOI may use advertising or marketing technologies to promote its services and measure the effectiveness of marketing campaigns.

Such technologies may involve cookies or similar technologies and may allow advertising providers to process information relating to website usage.

Where prior consent is required, these technologies will only be used after the required consent has been obtained.

Marketing communications sent directly by YSR GROUP will be provided in accordance with applicable law. Where consent is required, you may withdraw your consent at any time.

10. Payments

DIRECT MOI may offer paid services, subscriptions, listings, promotional services, or other products or services.

Where online payment services are provided through third-party payment providers, payment information may be processed directly by the relevant payment provider.

We do not intend to store your complete payment card details on our own systems.

Payment providers may process your information in accordance with their own privacy policies and applicable legal requirements.

11. Email Communications

We may send emails relating to:

• Your account or listing;

• Transactions or services you have requested;

• Responses to your enquiries;

• Important operational or security information;

• Newsletters or updates; and

• Marketing communications where legally permitted.

Where marketing consent is required, you may withdraw your consent at any time by using the unsubscribe mechanism provided in the relevant communication or by contacting us.

12. Third-Party Service Providers

We may use third-party service providers to support the operation of DIRECT MOI, including providers relating to:

• Website hosting;

• Website security;

• Analytics;

• Advertising and marketing;

• Payment processing;

• Email and communications;

• Customer support;

• Website functionality; and

• Other technical or operational services.

Where these providers process personal data on our behalf, we take appropriate steps to ensure that the processing is carried out in accordance with applicable data protection requirements.

Third-party providers may also process certain information independently as data controllers under their own privacy policies where applicable.

13. Data Recipients

Depending on the purpose of processing, personal data may be accessed by:

• Authorised personnel of YSR GROUP;

• Service providers and technical partners;

• Payment providers;

• Hosting and security providers;

• Analytics or marketing providers where applicable;

• Professional advisers where necessary;

• Public authorities or regulators where legally required; and

• Other users or members of the DIRECT MOI platform where you voluntarily choose to make information publicly available or communicate with them.

We do not sell personal data to third parties.

14. International Data Transfers

Some third-party service providers may process or store personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, YSR GROUP will take appropriate measures required by applicable data protection law to ensure an adequate level of protection, including the use of an adequacy decision or appropriate safeguards where required.

The specific safeguards applicable to a particular service may depend on the providers and technologies actually used on the website.

15. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including where necessary to:

• Provide requested services;

• Maintain accounts and listings;

• Manage business relationships;

• Comply with legal, accounting, and tax obligations;

• Resolve disputes;

• Prevent fraud or misuse; and

• Establish, exercise, or defend legal claims.

The applicable retention period may vary depending on the type of data, the purpose of processing, and our legal obligations.

Where a specific retention period cannot be determined in advance, we use appropriate criteria to determine how long the information should be retained.

16. Data Security

YSR GROUP takes reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, disclosure, or destruction.

However, no method of transmission or storage over the internet can be guaranteed to be completely secure.

17. Your Data Protection Rights

Subject to applicable legal conditions and limitations, you may have the right to:

• Access your personal data;

• Request correction of inaccurate or incomplete data;

• Request deletion of your personal data;

• Request restriction of processing;

• Object to certain processing;

• Request data portability where applicable;

• Withdraw consent where processing is based on consent; and

• Give instructions concerning the retention, deletion, or communication of your personal data after death where provided by applicable French law.

You also have the right to lodge a complaint with the Commission Nationale de l’Informatique et des Libertés (CNIL) if you believe that your personal data has not been processed in accordance with applicable data protection law.

18. How to Exercise Your Rights

To exercise your rights or ask questions about the processing of your personal data, please contact us through:

https://directmoi.com/contact/

Please provide sufficient information to allow us to understand and process your request.

We may need to verify your identity before responding to certain requests in order to protect your personal data.

We will respond to valid requests within the time limits required by applicable law.

19. Children’s Privacy

The DIRECT MOI website is not specifically directed at children.

We do not knowingly seek to collect personal data from children where such collection is not permitted by applicable law.

If you believe that a child has provided personal data to us improperly, please contact us so that we can review the situation and take appropriate action.

20. Links to Third-Party Websites

The DIRECT MOI website may contain links to third-party websites and services.

These websites operate independently from YSR GROUP and may have their own privacy policies and data practices.

We encourage users to review the privacy policies of third-party websites before providing them with personal data.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our services or website;

• Changes in the way personal data is processed;

• Changes to third-party services;

• Changes in applicable legislation or regulatory guidance; or

• Changes to our privacy practices.

Any updated version will be published on this page with a revised Last Updated date.

22. Contact Us

If you have any questions about this Privacy Policy, the processing of your personal data, or your data protection rights, please contact us through:

https://directmoi.com/contact/

Data Controller:
YSR GROUP
Société par actions simplifiée unipersonnelle (SASU)
47 rue Vivienne
75002 Paris
France

Commercial Name: DIRECT MOI
SIREN: 108 126 871
SIRET: 108 126 871 00012
Share Capital: €1,001

President: KUNREDDY Ashok Reddy

Last Updated: 22 August 2026